Hot Sauce Radio
Brand identity / Campaign
A creative studio for brave brands
Good ideas
make noise.
Strategy, identities, campaigns, and digital experiences made by curious people with scissors, laptops, and unreasonable optimism.
Common Ground
Strategy / Digital platform
Very Good Soda
Packaging / Art direction
HOW WE MAKE THE THING
Strategy with fingerprints on it.
We bring brand thinking, visual identity, campaigns, motion, and digital production around one table. The result is coherent enough to build recognition and strange enough to be remembered.
09people with wildly overlapping job titles
34brands launched into the actual world
11awards our mums understand
∞bad sketches before the useful one
Find the true bit
Conversations, culture, customers, and uncomfortable questions.
Put options on the wall
Words and visuals evolve together through fast, physical making.
Give it room to move
A flexible kit helps the idea stay alive after launch.
If nobody has an opinion, we probably haven't finished.